The Humans, Behind the Movement
Welcome to the heart of the I Drink Living Water movement.
This isn’t a brand — it’s a restoration. A reclamation. A ripple of freedom in a world that forgot what water really means.
And at the center of that ripple are two humans whose lives, heartbreaks, and breakthroughs led to this moment.
Glen Kerby
Founder • Formulator • Fierce Protector
Before launching IDLW, Glen led a consumer packaged goods (CPG) company from the brink of collapse to over $54 million in revenue. He built FDA-compliant systems, negotiated with global suppliers, and created some of the most innovative formulations in the natural wellness space.
But when corruption and corporate greed threatened everything he’d built, Glen walked away — and walked into the wilderness.
What emerged from that season wasn’t just a new product line — it was a philosophy. Glen now lives to empower decentralized water entrepreneurship through tools like:
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The Make Water Your Business program — a mid-ticket offer to help small businesses produce and sell mineralized water
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His CPG Market Mastery high-ticket program — turning small-batch wellness products into FDA-compliant market leaders
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Proprietary HACCP water safety systems
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And the launch of WaterX DAO, a new water utility for this century
He’s not just a founder. He’s a dog dad, a formulator, and a former insider with the blueprint for a better way.
Shelly Frank
Systems Architect • Executive Producer • Co-Founder
Shelly Frank is the systems architect and executive producer behind I Drink Living Water and the Creative House content ecosystem. She leads the automation, operations, and strategic infrastructure powering Glen Kerby’s expanding voice across film, social, AI, and movement platforms.
With roots in digital media and innovation strategy, Shelly has built brands, funded tech, and run creative agencies for over two decades. Her resume includes President of a publicly traded tech company, VP of Marketing for health tech initiatives, and founder of one of Saskatchewan’s earliest multimedia incubators. But it’s her ability to fuse precision with purpose that makes her work stand apart.
Shelly doesn’t just manage logistics—she designs intelligent ecosystems that scale truth. At Creative House Studios, she oversees content automation, avatar delivery systems, podcast pipelines, affiliate monetization, and full-stack launch infrastructure. While Glen speaks the message, Shelly makes sure it moves—across timelines, platforms, and revenue models.
As co-founder of IDLW, she helped birth the studio’s sovereign storytelling model and led the build of its Water Quiz, Tap Test, community backend, and DAO-aligned blueprint. She is also producer and technical steward of Thirst, an upcoming documentary series weaving First Nations wisdom, water science, and decentralization.
Her mantra is simple: Build systems worthy of the message.
Why We Built This
Because hydration is sacred.
Because most water systems are corrupted.
Because our animals deserve better.
And because you deserve tools that don’t just sell — they restore.
From product kits to DAO tokens, from bone broth to browser avatars, we’re building infrastructure for freedom.
This is just the beginning.
"We didn’t set out to build a brand. We set out to fix the water — and the culture around it."
- Glen & Shelly